Having been a Birchbox customer for three years and a member of its Birchbloggers community since it launched, I was excited to visit the new Birchbox Soho store yesterday for Customer Appreciation Day.
Birchbox invited subscribers and their guests to celebrate at the store by building your own free Birchbox - obviously, I knew I couldn't miss out on that!
From the minute we walked in the store, the glitz and glam were everywhere. I mean, they even had gold glitter all over the floor! I loved it!
|This is basically what happens every time M and I do a craft project together.|
The cheerful party atmosphere continued as we entered the main room and saw colorful balloons lining the ceiling.
We had some time to wander around the store before building our boxes, and it is GORGEOUS. I basically want to move in there and use all of the pretty products all the time.
Finally, the big moment arrived and it was time for us to BYOB - Build (Y)our Own Birchbox!
We were led to a product wall and given sheets of paper to make one selection from each of the five categories (hair, fragrance, etc.). Our Birchboxes were customized according to our specifications, and we also were given some yummy candy which was a nice bonus.
It was hard to narrow down my choices, but I'm super pleased with the items I selected.
I came home with Whish exfoliating body wash, Jouer lipgloss, Mad Madame eau de parfum by Juliette has a Gun, Juice Beauty green apple peel, Laura Geller GlamLash mascara, and Macadamia healing oil treatment. It was a pretty nice swag box!
Thanks to the wonderful people at Birchbox for hosting such a marvelous event, and for being so sweet to your customers!