Get ready to meet your new beauty obsession.
I was recently invited to a special Birchbox event at the Rituals Cosmetics store on the Upper West Side. This gorgeous shop is less than a 10-minute walk from my apartment, so I was thrilled to discover a hidden gem of beauty products right in my own neighborhood!
While this company is fairly new to the United States, it's already created quite a stir in Europe. In fact, it originated in The Netherlands, which just so happens to be one of my very favorite places in the world since I spent some time there as a teenager.
While Rituals has European roots, the company has an Asian influence which carries through the products and into its decor. Each store features beautiful cherry blossoms to create a serene atmosphere.
Rituals brands itself as "a story of passion to create pure simple happiness." The lovely ladies who work there talked about how people go through their daily routines without always being mindful of what they're doing, and that Rituals wants us to take the time to enjoy the simple pleasures of using beautiful bath and skin products.
Here is how company founder Raymond Cloosterman describes his vision:
“I passionately believe that we can transform our daily routines into more meaningful moments if we pay just a little bit more attention to the details. This philosophy led to a unique concept of combining home and body cosmetics, and this is how was born. With a luxurious collection of high quality products to enrich body and soul we offer anything from body and facial care to scented candles, clothing, perfumes, gemstone make-up, and tea."
After learning about the company's origins and mission, we roamed the store to sample the various products and learn more about the different lines. Birchbox was kind enough to provide a bountiful breakfast spread, which included some yummy mimosas and macarons.
I seriously could have spent all day in that store (and I've already been back since to do some more shopping!). The scents were all fresh and light, and the creams felt super luxe on my skin. My daily beauty routine has definitely gotten a bit monotonous, so it was great to have some new inspiration to shake it up!
While I honestly loved everything I tried out, I kept coming back to the Laughing Buddha collection. This collection is all about focusing on the positive and adding an extra dose of happiness to daily life, which I think is a great way to start each morning! Plus, the mandarin scent is simply divine!
After receiving a hand massage with the Good Luck sugar body scrub and washing it off with the Happy Buddha shower foam, I was sold on taking home that collection. Birchbox and Rituals kindly gifted each attendee with the product line of her choice, so I was able to take home the scrub, shower foam, and body cream to begin my new daily ritual.
BUT...here's the best part...
Rituals and Birchbox DOUBLED their gift so one lucky reader will also be taking home the Laughing Buddha collection! One winner will receive the same sugar scrub, shower foam (which was in the swag bags at the Golden Globes!), and body cream (total retail value: $69).
Enter below for your chance to win - the giveaway will run through October 28th, and we'll announce the winner on October 29th.
Thank you to Birchbox and Rituals for a fantastic day! Which Rituals product are you most excited to try?